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In-app surveys.

Asked at the right moment.

Collect NPS, CSAT, and custom feedback inside your product or website - while other teams export survey CSVs, Kai PM turns your responses into roadmap action.

4.6/5 on G2
Trusted by 4,500+ teams worldwide
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Gleap surveys collecting customer feedback across apps and websites.
NPS, CSAT, and custom pulses
Start 14-day free trial
Powering 4,500+ of the fastest-moving software teams
NPS that means something
Standard 0-10 scale with automatic categorisation. Customisable follow-up text per score range. Trend chart over time. Segment by plan, cohort, or user attribute. Low scores trigger automatic roadmap signals to Kai PM.
NPS survey with automatic categorisation into Promoters, Passives, Detractors.
CSAT after every Kai resolution
1-5 star or emoji scale. Triggered automatically after Kai (or a human) resolves a conversation. Per-agent and per-channel reporting. Low CSAT patterns flagged as product signals to Kai PM.
CSAT survey triggered after a Kai support resolution.
Open-ended surveys
Capture the "why" behind the numbers. AI theme extraction by Kai PM.
Rating surveys
Flexible star or numeric for any topic - feature, onboarding, docs.
Trigger by behaviour
After onboarding, after Nth feature use, on inactivity, on payment failure.
Multi-channel
In-app widget, email, post-conversation. Same survey, every channel.
The feedback loop closes itself
Every survey response is fuel for Kai PM.
Kai PM reads every NPS, CSAT, and open-ended response. It surfaces themes, updates roadmap priorities, turns approved demand into Kai Code specs, and notifies the customers who asked when the work ships.
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A reply composer for following up with users after feedback.
Survey trigger configuration with behaviour, attribute, and event-based conditions.
Trigger at exactly the right moment
Timing is everything.
Trigger by behaviour (completed onboarding, used a feature, hit a milestone), by attribute (plan tier, role, company size), by event (payment failed, trial expiring), or on schedule. Targeted, never spammy - survey fatigue rules built in.
See workflows
“Projects go smoothly.”
Minuit Agency uses Gleap to collect and manage feedback and issues, with clients loving the shake gesture for reporting bugs.
Théo Hudry
CEO, Minuit Agency
Every survey format. One platform.
Mix and match in a single survey or run single-question pulses
NPS
Loyalty and satisfaction. Auto-categorised Promoters/Passives/Detractors. Trend over time.
CSAT
Moment-of-truth satisfaction. Triggered after support resolution. Per-agent + per-channel reporting.
Open-ended
Single or multi-question free text. AI theme extraction. Filter by segment.
Star + numeric ratings
Any topic, any scale. Custom labels. Tracked average over time.
Multi-question flows
Branch logic. Skip patterns. Conditional follow-ups based on prior answers.
GDPR + audit
Anonymisation options. EU residency. Full export.
About surveys
What is the best in-app survey tool?
An in-app survey tool needs three things: precise trigger timing, mix-and-match formats, and a downstream destination for the data. Gleap nails all three - and unlike standalone tools, every response feeds Kai PM, which updates the roadmap and prepares approved specs for Kai Code. Surveys become shipped product decisions, not just dashboards.
How do I run NPS surveys in my app?
Configure the trigger (e.g., 14 days after signup, after the 10th login), pick the channel (in-app widget, email), set the follow-up question text per score range. Gleap auto-categorises Promoters / Passives / Detractors, plots the trend, and routes verbatim comments to Kai PM as roadmap signals.
Can I trigger surveys based on user behaviour?
Yes - behaviour (completed onboarding, used a feature, hit a milestone, inactive for N days), attribute (plan tier, role, company size), event (payment failed, trial expiring), or schedule. Multiple triggers can compose. Survey fatigue rules built in to prevent spam.
What does Kai PM do with survey responses?
Reads them all. Identifies patterns. Surfaces themes via AI theme extraction on open-ended responses. Updates priority scores in your roadmap automatically. Routes verbatim comments to the relevant feature cluster. Approved work goes to Kai Code, and the feedback loop closes itself when the customer gets notified after release.
How does this compare to Typeform or SurveyMonkey?
Typeform and SurveyMonkey are standalone survey tools - beautiful forms, raw data. Gleap is a connected platform - the survey is one input in a customer feedback loop that includes support, bug reports, voting, and roadmap. The same response that updates your NPS dashboard also updates your roadmap priority automatically.
Is this multilingual?
Yes. Author surveys in multiple languages, or auto-translate. Kai PM normalises themes across languages, so a complaint in German clusters with the same complaint in Spanish.
Who uses Gleap for in-app surveys?
More than 4,500 teams run Gleap - including Microsoft, Squarespace, UNICEF, and Papa Johns - and rate it 4.6/5 on G2. Surveys are included from the Team plan ($149/mo, unlimited seats) with a 14-day free trial; see pricing.
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4.6 / 5
G2 · 4,500+ teams