Trigger emails from real product and customer signals. Send onboarding nudges, re-engagement emails, follow-ups, renewal reminders, or feature-specific messages when a user matches the right event, segment, or timing rule.
Newsletters
Send a campaign once to a selected audience. Use one-off emails for newsletters, release announcements, company updates, launch notes, educational content, or customer segments that need a clear broadcast.
Behavior triggers
Fire automated emails when users match an event, page, lifecycle stage, or segment.
Newsletter campaigns
Send newsletters, updates, and announcements once to the audience you choose.
Sender controls
Pick who the email comes from and keep replies connected to your customer workflow.
Customer context
Use the same customer data your support, feedback, and product teams already share.
One email layer
For automations and newsletters.
Use event-based sending when the timing should be decided by user behavior. Use newsletters when your team has a specific message to share now: a product update, launch note, incident follow-up, or announcement.
Gleap was implemented within minutes and helps MARK.ONE fix bugs quickly while building real customer relationships.
Mark Breuß
Founder, MARK.ONE
What each sending mode is for
Automate recurring moments. Send newsletters and timely updates.
Activation emails
Trigger onboarding emails after signup, first use, or incomplete setup steps.
Lifecycle nudges
Reach users automatically when behavior, account stage, or inactivity says it is time.
Contextual follow-ups
Respond to support, feedback, survey, or roadmap signals with a targeted next step.
Newsletter sends
Send regular product or company updates to selected customer and prospect audiences.
Product updates
Announce launches, improvements, and release notes without building a recurring workflow.
Audience controls
Choose who receives each one-off campaign using the customer data already in Gleap.
About email automation
What does Gleap email marketing automation include?
It includes event-based sending for automated lifecycle emails and newsletters for product updates, announcements, and other campaigns that should be sent once to a selected audience.
What is event-based sending?
Event-based sending triggers an email when a user or account matches the conditions you define, such as product behavior, lifecycle stage, inactivity, a submitted signal, or timing rules.
Can I send newsletters?
Yes. Newsletters in Gleap are broadcast-style campaigns sent once to a chosen audience. Use them for release updates, product announcements, customer education, and timely company updates.
Can I use templates and choose the sender?
Yes. Gleap offers outbound email templates, a visual editor, sender controls, and reply handling so campaigns still fit your customer workflow.
How does this connect to the rest of Gleap?
Email marketing automation sits next to in-app banners, push notifications, surveys, news, product tours, and checklists. The marketing automation overview shows how those pieces work together.