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Email marketing automation.

Event-based sending and newsletters from the same customer context.

Send lifecycle emails and product newsletters from the same workspace you use for support, customer feedback, and in-product engagement - no second tool, no stale list syncs.

4.6/5 on G2
Trusted by 4,500+ teams worldwide
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Event-based
Newsletters
Event trigger configuration for automated outbound emails in Gleap.
Email templates for newsletters, updates, and announcements in Gleap.
Automations and broadcasts in one email layer
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Two ways to send product emails. Gleap email marketing automation covers both sides of customer communication: event-based sending for lifecycle moments that should run automatically, and newsletters for product updates, announcements, and timely broadcasts.
Event-based sending
Trigger emails from real product and customer signals. Send onboarding nudges, re-engagement emails, follow-ups, renewal reminders, or feature-specific messages when a user matches the right event, segment, or timing rule.
Event trigger configuration for automated outbound emails in Gleap.
Newsletters
Send a campaign once to a selected audience. Use one-off emails for newsletters, release announcements, company updates, launch notes, educational content, or customer segments that need a clear broadcast.
Gleap email templates for newsletters and product updates.
Behavior triggers
Fire automated emails when users match an event, page, lifecycle stage, or segment.
Newsletter campaigns
Send newsletters, updates, and announcements once to the audience you choose.
Sender controls
Pick who the email comes from and keep replies connected to your customer workflow.
Customer context
Use the same customer data your support, feedback, and product teams already share.
One email layer
For automations and newsletters.
Use event-based sending when the timing should be decided by user behavior. Use newsletters when your team has a specific message to share now: a product update, launch note, incident follow-up, or announcement.
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Outbound stack icons for news, email, messages, banners, surveys, and push notifications.
“Essential to our development process.”
Gleap was implemented within minutes and helps MARK.ONE fix bugs quickly while building real customer relationships.
Mark Breuß
Founder, MARK.ONE
What each sending mode is for
Automate recurring moments. Send newsletters and timely updates.
Activation emails
Trigger onboarding emails after signup, first use, or incomplete setup steps.
Lifecycle nudges
Reach users automatically when behavior, account stage, or inactivity says it is time.
Contextual follow-ups
Respond to support, feedback, survey, or roadmap signals with a targeted next step.
Newsletter sends
Send regular product or company updates to selected customer and prospect audiences.
Product updates
Announce launches, improvements, and release notes without building a recurring workflow.
Audience controls
Choose who receives each one-off campaign using the customer data already in Gleap.
About email automation
What does Gleap email marketing automation include?
Gleap email marketing automation includes two sending modes: event-based sending for automated lifecycle emails triggered by user behavior, and newsletters for product updates, announcements, and campaigns sent once to a selected audience. Both run on the customer data Gleap already holds from support, feedback, and product signals - no list syncing required.
What is event-based sending?
Event-based sending triggers an email when a user or account matches the conditions you define, such as product behavior, lifecycle stage, inactivity, a submitted signal, or timing rules.
Can I send newsletters?
Yes. Newsletters in Gleap are broadcast-style campaigns sent once to a chosen audience. Use them for release updates, product announcements, customer education, and timely company updates.
Can I use templates and choose the sender?
Yes. Gleap offers outbound email templates, a visual editor, sender controls, and reply handling so campaigns still fit your customer workflow.
How does this connect to the rest of Gleap?
Email marketing automation sits next to in-app banners, push notifications, surveys, news, product tours, and checklists. The marketing automation overview shows how those pieces work together.
Who uses Gleap for product emails?
Gleap powers 4,500+ teams - including UNICEF, Papa Johns, and MARK.ONE - and is rated 4.6/5 on G2. Emails and newsletters are included from the Team plan ($149/mo, unlimited seats), and every plan starts with a 14-day free trial.
Automate the emails you still send by hand.
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4.6 / 5
G2 · 4,500+ teams