Marketing automation.

Reach, teach, and listen across the full outreach stack.

Coordinate surveys, email, push, WhatsApp, banners, tours, and in-app messages from the same customer context your support team uses - one audience, no CSV exports between tools.

4.6/5 on G2

Trusted by 4,500+ teams worldwide

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Event-based outbound email automation in Gleap.

Gleap surveys collecting customer feedback across apps and websites.

Product news updates shown inside the Gleap in-app news surface.

An in-app banner shown inside a product interface with a clear call to action.

A visual product-tour builder for in-product onboarding.

Feedback, messaging, and in-product guidance in one workspace

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Powering 4,500+ of the fastest-moving software teams

One outreach stack. Three jobs. Gleap does more than send campaigns. It helps you collect feedback, announce product changes, start conversations, and educate users while they are inside your product. This hub maps every outreach surface to its dedicated product page.

Choose the surface

based on what the customer needs next

Feedback and updates

Surveys, news, release notes, and product announcements that close the loop.

Direct outreach

In-app messages, chat, email, push, and WhatsApp from shared customer context.

In-product guidance

Info cards, tooltips, banners, checklists, product tours, and co-browse support.

Surveys

Ask for feedback at the right moment.

Run NPS, CSAT, open-ended, rating, and custom in-app surveys from customer behavior, lifecycle stage, or support context. The answers feed product decisions instead of becoming another disconnected dashboard.

Explore surveys

News and release notes

Announce what shipped and keep the history searchable.

Use in-app News for timely product moments and changelogs for a permanent release history in your feedback portal. Connect shipped work back to roadmap items, voters, and subscribers.

Explore news and release notes

In-app messaging

Targeted messages across web and mobile apps.

Use in-app messages for pricing help, onboarding nudges, upgrade prompts, beta invites, feature tips, or direct follow-up while the user is active in your product. Gleap renders them across web and mobile apps from the same workspace.

Explore in-app messaging

A proactive in-app message shown to a customer with a chat launcher for replying.

Emails

Automations and newsletters from shared customer context.

Send behavior-triggered lifecycle emails, onboarding nudges, re-engagement messages, product updates, newsletters, and follow-ups without splitting the customer journey away from support and feedback.

Explore email automation

Push notifications

Reach users when they are away from the app.

Use push for alerts, reminders, product news, lifecycle nudges, and time-sensitive account moments. When the message should wait for the next session, pair it with banners, news, or chat.

Explore push notifications

Bring WhatsApp into the same customer thread.

Answer WhatsApp conversations from Gleap alongside widget chat, email, Instagram, Messenger, and Telegram. Kai and your team see the same profile, history, and context.

Explore WhatsApp

Info cards

Small teaching moments inside the product.

Info cards explain a feature, recommend a next action, link help content, start a tour, or point users toward Kai without forcing them out of the workflow.

Explore info cards

Info cards shown as responsive in-product modals on desktop and mobile.

A tooltip with video guidance attached to a product interface element.

Tooltips

Attach guidance to the exact element users need.

Tooltips give users the hint in the place they need it: a button, field, empty state, feature area, or next step. Use them alone or as part of a larger product tour.

Explore tooltips

Banners

Important messages where users already work.

Use inline or floating banners for launches, incidents, upgrade paths, deadlines, and notices that should be visible in the product. Control copy, design, CTA, targeting, and dismiss behavior.

Explore in-app banners

Checklists

Give users a clear path to activation.

Build onboarding and activation checklists with progress, completion triggers, segment-specific steps, and follow-up actions. Each step can launch a tour, tooltip, message, or survey.

Explore checklists

Product tours and co-browse

Show users the workflow and help them through it.

Create no-code product tours for onboarding, feature launches, and workflow guidance. Co-browse with Kai keeps the tour adaptive when users ask questions or get stuck mid-flow.

Explore product tours

A product tour pointer explaining a highlighted element inside an example app.

“Essential to our development process.”

Gleap was implemented within minutes and helps MARK.ONE fix bugs quickly while building real customer relationships.

Mark Breuß

Founder, MARK.ONE

What is marketing automation software?

Marketing automation software sends targeted messages - emails, in-app messages, push notifications, surveys, and banners - triggered by user behavior, lifecycle stage, or segment. Gleap builds these tools into the same platform that runs your AI support, so outreach and support share one customer record instead of living in separate tools.

What marketing automation channels does Gleap support?

Gleap supports twelve outreach surfaces: surveys, news and release notes, in-app messaging, emails, push notifications, WhatsApp conversations, info cards, tooltips, banners, checklists, product tours, and co-browse guidance.

Which channels should I use first?

For most teams, emails handle lifecycle outreach, surveys collect feedback, news announces product changes, banners make in-product notices visible, and tours or checklists improve onboarding. Chat, WhatsApp, push, tooltips, and info cards fill more specific moments.

Are these separate tools?

They are separate product surfaces, but they share the same Gleap customer context. That means support conversations, feedback, in-product guidance, and outbound messaging can work together instead of living in disconnected tools.

Can I link these messages to workflows?

Yes. Gleap workflows can route conversations, trigger messages from customer behavior, hand off to Kai or a teammate, and connect outreach to the rest of your support and product operations.

How is this different from a dedicated lifecycle marketing tool?

Dedicated lifecycle tools focus mainly on campaigns. Gleap is strongest when outreach should stay connected to support, customer feedback, product updates, onboarding, and the in-app experience.

Build the outreach stack around the customer.

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4.6 / 5

G2 · 4,500+ teams