Feature requests are easy to collect and hard to use. Customers describe the same need in different words, support teams summarize requests from memory, sales adds urgency, and product teams are left with a noisy backlog.
A good feature request template keeps the focus on the customer problem, not only the proposed solution. It also preserves the context product teams need to prioritize well.
For a connected workflow, collect requests in Gleap’s product feedback software so support conversations, surveys, bug reports, and roadmap votes stay tied to the same customer signal.
Copy-and-paste feature request template
Request title:
Customer problem:
Requested outcome:
Who asked:
Customer segment:
Current workaround:
Evidence:
- Support conversations:
- Survey responses:
- Sales notes:
- Bug reports:
- Votes or comments:
Business impact:
Frequency:
Urgency:
Estimated effort:
Related roadmap item:
Decision:
- Under review
- Planned
- Not planned
- Shipped
Owner:
Follow-up message:Start with the problem
Customers often request a solution: “Add CSV export scheduling.” The product team needs to understand the underlying problem: “Admins need monthly compliance reports without logging in manually.”
If the problem is unclear, ask follow-up questions before adding the request to the roadmap.
Capture who asked
Product feedback has different weight depending on who needs it and why. A request from one trial user is not the same as the same request from five enterprise customers, a high-retention segment, or many users blocked during onboarding.
Useful context includes plan, account size, role, lifecycle stage, revenue impact, and whether the request came from support, sales, success, survey, or in-app feedback.
Record the workaround
Workarounds show pain. If customers are exporting data manually, maintaining spreadsheets, emailing support, or paying for another tool, the request may be more urgent than the vote count suggests.
Separate votes from priority
Votes are a signal, not the roadmap. Prioritize with a blend of:
- Customer value.
- Revenue or retention impact.
- Support volume.
- Strategic fit.
- Severity of the current workaround.
- Confidence in the problem.
- Effort and dependencies.
Gleap’s feedback portal supports voting, but Kai PM can also cluster requests and weigh them by customer context instead of raw popularity alone.
Close the loop
Every feature request should end in a customer update. If it is planned, explain the status. If it ships, notify the requesters and link to the release notes. If it is not planned, give a clear reason.
This is where a connected product feedback workflow beats a spreadsheet. Gleap can keep feature requests, roadmap status, changelog posts, and requester notifications in the same portal.
Example feature request
Request title:
Schedule monthly CSV exports.
Customer problem:
Admins need recurring activity reports for compliance and customer reviews.
Requested outcome:
Automatically email a filtered CSV export to selected admins every month.
Who asked:
Seven customers, including three Pro accounts.
Current workaround:
Admins manually export reports and upload them to shared drives.
Business impact:
High for compliance-heavy accounts; repeated support topic.
Decision:
Under review.
Follow-up:
Ask requesters which report filters and delivery schedules matter most.The template is only the start. The durable advantage comes from keeping every request connected to the customer, the evidence, the roadmap decision, and the release that closes the loop.